CHRIS WATTERS
CHRIS WATTERS
HOW THIS WORKS
Welcome to our esteemed pre-recorded online course, featuring our top-tier curriculum. To fully benefit from this course, we recommend completing the homework assignments after each video, as they build upon the concepts covered in the previous module and prepare you for the next one.
Upon successful completion of the course, we will coordinate with you to arrange for a thorough and detailed business audit. This audit will delve into various aspects of your business to identify areas of improvement and provide recommendations for enhancing operational efficiency and effectiveness.
WHO IS THIS FOR?
The CEO Masterclass was designed to meet the needs of agents in the 'early climb' phase of their business journey. We define 'early climb' as an agent selling between 25 - 50 homes per annum.
Intermediate & Advanced Agents Welcome
There are plenty of circumstances where agents selling 100+ homes a year will participate in our groups as the material is designed around the fundamentals of scaling a real estate business.
*The course material is designed to focus on the daily/weekly/monthly improvements & business strategies any real estate agent can make now to properly set up (or improve) the foundation of their business.
Below you will find the following in order:
1 - The Course Schedule
2 - The Individual Breakdown of each Class
3 - Review Videos from recent participants
Chandler Crouch
Fort Worth, TX
"I've been in the real estate business for many, many years and the amount of knowledge they've given through their book and through the Masterclass helped shave years off my growth curve. I highly recommend it."
CLASS 1. RECRUITING & VETTING TOP TALENT
CLASS 2. CREATING A KILLER VALUE PROPOSITION
CLASS 3. BUILD A LEAD GENERATION MACHINE (WITHOUT YOUR MONEY)
CLASS 4. THE ART OF LEADERSHIP - YOUR NEW JOB, IS CULTURE
CLASS 5. THE SCIENCE OF LEADERSHIP - ACCOUNTABILITY & SCALING
CLASS 6. THE ART OF A TURNAROUND FOR A FLEDGLING TEAM
START HERE
HOW THIS WORKS
Welcome to our esteemed pre-recorded online course, featuring our top-tier curriculum. To fully benefit from this course, we recommend completing the homework assignments after each video, as they build upon the concepts covered in the previous module and prepare you for the next one.
Upon successful completion of the course, we will coordinate with you to arrange for a thorough and detailed business audit. This audit will delve into various aspects of your business to identify areas of improvement and provide recommendations for enhancing operational efficiency and effectiveness.
WHO IS THIS FOR?
The CEO Masterclass was designed to meet the needs of agents in the 'early climb' phase of their business journey. We define 'early climb' as an agent selling between 25 - 50 homes per annum.
Intermediate & Advanced Agents Welcome
There are plenty of circumstances where agents selling 100+ homes a year will participate in our groups as the material is designed around the fundamentals of scaling a real estate business.
*The course material is designed to focus on the daily/weekly/monthly improvements & business strategies any real estate agent can make now to properly set up (or improve) the foundation of their business.
Below you will find the following in order:
1 - The Course Schedule
2 - The Individual Breakdown of each Class
3 - Review Videos from recent participants
Chandler Crouch
Fort Worth, TX
"I've been in the real estate business for many, many years and the amount of knowledge they've given through their book and through the Masterclass helped shave years off my growth curve. I highly recommend it."
CONTENT
CLASS 1. RECRUITING & VETTING TOP TALENT
CLASS 2. CREATING A KILLER VALUE PROPOSITION
CLASS 3. BUILD A LEAD GENERATION MACHINE (WITHOUT YOUR MONEY)
CLASS 4. THE ART OF LEADERSHIP - YOUR NEW JOB, IS CULTURE
CLASS 5. THE SCIENCE OF LEADERSHIP - ACCOUNTABILITY & SCALING
CLASS 6. THE ART OF A TURNAROUND FOR A FLEDGLING TEAM
CLASS 1. RECRUITING & VETTING TOP TALENT
1. Building a Talent Funnel (Download included)
2. The Old Model vs. New Model of brokerage building
3. Which agents to target (and which to avoid like the plague)
4. How to find agents who APPRECIATE you
5. Where to get the right candidate lists for free
6. Incorporating smart tools for cheap or free
7. How to nurture the "not right now's"
8. Get out in front of objections before they happen
9. The screening tools you'll need (3 Downloads included)
10. What to look for the first interview (Hint: it's what you think.)
11. The extended interview: What to look for in Days 0-30, 31-60, 61-90
12. Identify your future leaders (Hint: It's not who you think.)
CLASS 2. CREATING A KILLER VALUE PROPOSITION
1. Ditch your scarcity mindset on recruiting
2. Take ownership of your immense, "mountain of gold" value proposition instead
3. The value props that register with the right candidates (and the ones that don't)
4. What to say if you only have 15 seconds on the phone (Download included)
5. Create your "elevator pitch" for recruiting agents
6. When and How to pitch the vision of the company
7. Understanding WHY agents choose a certain brokerage
8. Mastering the in-person interview
9. Why you MUST nail your commission splits down now (and never change them)
10. Creating a competitive set of splits that protect your P&L
11. How to not lose money on agents who only do 1-3 deals
12. Protecting the $$$ value of your training
13. Building a path for income growth for your agents to get excited about
14. Our complete set of buyer agent splits that we recommend to our team owners
CLASS 1. RECRUITING & VETTING TOP TALENT
1. Building a Talent Funnel (Download included)
2. The Old Model vs. New Model of brokerage building
3. Which agents to target (and which to avoid like the plague)
4. How to find agents who APPRECIATE you
5. Where to get the right candidate lists for free
6. Incorporating smart tools for cheap or free
7. How to nurture the "not right now's"
8. Get out in front of objections before they happen
9. The screening tools you'll need (3 Downloads included)
10. What to look for the first interview (Hint: it's what you think.)
11. The extended interview: What to look for in Days 0-30, 31-60, 61-90
12. Identify your future leaders (Hint: It's not who you think.)
CLASS 2. CREATING A KILLER VALUE PROPOSITION
1. Ditch your scarcity mindset on recruiting
2. Take ownership of your immense, "mountain of gold" value proposition instead
3. The value props that register with the right candidates (and the ones that don't)
4. What to say if you only have 15 seconds on the phone (Download included)
5. Create your "elevator pitch" for recruiting agents
6. When and How to pitch the vision of the company
7. Understanding WHY agents choose a certain brokerage
8. Mastering the in-person interview
9. Why you MUST nail your commission splits down now (and never change them)
10. Creating a competitive set of splits that protect your P&L
11. How to not lose money on agents who only do 1-3 deals
12. Protecting the $$$ value of your training
13. Building a path for income growth for your agents to get excited about
14. Our complete set of buyer agent splits that we recommend to our team owners
CLASS 3. BUILD A LEAD GENERATION MACHINE (WITHOUT YOUR MONEY)
1. Owning the immense mountain of cash value that you've been giving away for free
2. Getting out of the "bird dog" mindset
3. The true monetary cost of your "free" leads
4. The real reason your vendors aren't contributing already
5. The Brand Ambassador Program: An Overview
6. Selling 'brand impressions'
7. Taking stock of what you can sell today -- without spending any new $$$
8. The hidden benefits of creating a BAP -- the gift that keeps on giving
9. Phase I vs. Phase II
10. Overcoming the most common (and dumbest) limiting beliefs
11. Creating a high-value prospect hit-list (Download included)
12. An eye on compliance
13. Book your first vendor appointments (before our call is over!)
14. Prospecting Scripts (Download included)
15. Creating a compelling presentation (Download included)
CLASS 4. THE ART OF LEADERSHIP - YOUR NEW JOB, IS CULTURE
1. Three types of common, unsustainable culture to avoid
2. Using culture to increase sales
3. Fostering a sense of security among your people
4. Creating a common 'shared purpose' that everyone gets excited about
5. Tactical ways to make individuals feel more and more "one of us" over time
6. How to engineer your Day One of your training program to boost retention
7. Leveraging the power of rites of passage, public praise and cheap swag to increase agent satisfaction
8. How to create a safe environment where people feel comfortable failing (to improve)
CLASS 3. BUILD A LEAD GENERATION MACHINE (WITHOUT YOUR MONEY)
1. Owning the immense mountain of cash value that you've been giving away for free
2. Getting out of the "bird dog" mindset
3. The true monetary cost of your "free" leads
4. The real reason your vendors aren't contributing already
5. The Brand Ambassador Program: An Overview
6. Selling 'brand impressions'
7. Taking stock of what you can sell today -- without spending any new $$$
8. The hidden benefits of creating a BAP -- the gift that keeps on giving
9. Phase I vs. Phase II
10. Overcoming the most common (and dumbest) limiting beliefs
11. Creating a high-value prospect hit-list (Download included)
12. An eye on compliance
13. Book your first vendor appointments (before our call is over!)
14. Prospecting Scripts (Download included)
15. Creating a compelling presentation (Download included)
CLASS 4. THE ART OF LEADERSHIP - YOUR NEW JOB, IS CULTURE
1. Three types of common, unsustainable culture to avoid
2. Using culture to increase sales
3. Fostering a sense of security among your people
4. Creating a common 'shared purpose' that everyone gets excited about
5. Tactical ways to make individuals feel more and more "one of us" over time
6. How to engineer your Day One of your training program to boost retention
7. Leveraging the power of rites of passage, public praise and cheap swag to increase agent satisfaction
8. How to create a safe environment where people feel comfortable failing (to improve)
CLASS 5. THE SCIENCE OF LEADERSHIP - ACCOUNTABILITY & SCALING
1. The #1 accountability mistake you're making right now
2. Ditching ineffective standards for agent-centric goal-based motivation
3. Why 411 meetings suck
4. A better way: leveraging positive peer pressure to improve results
5. Measuring the right actions
6. Cheap and easy ways to collect KPIs with high compliance from agents
7. The 4 Leaders you'll need to exit the business
8. The leadership domino you must knock down in the next 12 months
9. The hardest hire you'll ever make
CLASS 6. THE ART OF A TURNAROUND FOR A FLEDGLING TEAM
1. Cutting through the noise: the 3 things that need your attention right now (everything else can WAIT.)
2. Slashing lead generation costs; focusing on 6X+ ROI sources
3. How to increase your revenue and widen your profit margin, starting today
4. How to inexpensively buy back your time
5. How to create hundreds of high-quality, quick-converting buyer leads for $200
6. How to increase your lead conversion in 90 minutes
7. Exercise: How to save $50 to 500/month in expenses each month (in 10 minutes)
CLASS 5. THE SCIENCE OF LEADERSHIP - ACCOUNTABILITY & SCALING
1. The #1 accountability mistake you're making right now
2. Ditching ineffective standards for agent-centric goal-based motivation
3. Why 411 meetings suck
4. A better way: leveraging positive peer pressure to improve results
5. Measuring the right actions
6. Cheap and easy ways to collect KPIs with high compliance from agents
7. The 4 Leaders you'll need to exit the business
8. The leadership domino you must knock down in the next 12 months
9. The hardest hire you'll ever make
CLASS 6. THE ART OF A TURNAROUND FOR A FLEDGLING TEAM
1. Cutting through the noise: the 3 things that need your attention right now (everything else can WAIT.)
2. Slashing lead generation costs; focusing on 6X+ ROI sources
3. How to increase your revenue and widen your profit margin, starting today
4. How to inexpensively buy back your time
5. How to create hundreds of high-quality, quick-converting buyer leads for $200
6. How to increase your lead conversion in 90 minutes
7. Exercise: How to save $50 to 500/month in expenses each month (in 10 minutes)
STORIES
THOSE WHO HAVE COME BEFORE YOU
Jason Dalka
CHICAGO, IL
"I joined the CEO Masterclass so I could get some insight from Bradley & Chris on how to implement strategies brought forward in the book. The impetus was really to get direct feedback from Chris & Brad."
"To Me, this team model is the way a brokerage should be built"
Ed Prather
DENVER, CO
"What Chris does that's different is really instead of trying to sell you training or get you to sign up for unnecessary CRM's or courses, they focus on outlining a road-map that actually works which has been tested again and again."
"I got involved with the masterclass because after I read the book I needed help applying everything Chris & Brad talk about. The book was great both times I read it, but to have hands on help setting up my business in the right way was invaluable."
Jason Dalka
CHICAGO, IL
"I joined the CEO Masterclass so I could get some insight from Bradley & Chris on how to implement strategies brought forward in the book. The impetus was really to get direct feedback from Chris & Brad."
"To Me, this team model is the way a brokerage should be built"
ED PRATHER
DENVER, CO
"What Chris does that's different is really instead of trying to sell you training or get you to sign up for unnecessary CRM's or courses, they focus on outlining a road-map that actually works which has been tested again and again."
"I got involved with the masterclass because after I read the book I needed help applying everything Chris & Brad talk about. The book was great both times I read it, but to have hands on help setting up my business in the right way was invaluable."
THE CEO MASTERCLASS
Stop Selling. Start Building.
Prices With Promo
BONUS 1: Downloadables, Tools & Templates - $997.00 | $0.00
BONUS 2: Detailed Agent Commission Splits - $1,997.00 | $0.00
BONUS 3: 1-Day Discovery (2 Person Pass) - $1,997.00 | $0.00
BONUS 4: Private Business Audit - $2,497.00 | $0.00
BONUS 5: 1:1 Brand Ambassador Program - $4,000.00 | $0.00
THE CEO MASTERCLASS - $4,997.00 | $795
TOTAL: $16,485.00 | $795
THE CEO MASTERCLASS
Stop Selling. Start Building.
Item
Price
BONUS 1: R&D Supplies - Customizable Downloadables, Tools & Templates
BONUS 2: Detailed Agent Commission Splits
BONUS 3: 1-Day Discovery (2 Person Pass)
BONUS 4: Private Business Audit (Deep-Dive)
BONUS 5: 1:1 Brand Ambassador Program (All Access - 16 Week Course)
COURSE: THE CEO MASTERCLASS (DISCOUNT CODE APPLIED)
TOTAL: $16,485.00 | $795
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